Growing up playing American sports such as basketball and American football and being influenced by American coaches and players, he was early introduced to the American Hip-Hop culture. Since his childhood, he has been interested in fashion as this has been a huge part of his way as an athlete and artist. For him, fashion has always been the synonymous for self-actualisation, especially high-quality and unique garments. 

After studying Finance in Germany and the United Kingdom, he started working in Investment Banking in London and later moved into Private Equity before deciding to change his career path and start his own fashion brand. 

KOLJA ANNUSSEK stands for unique designs, real craftmanship and high exclusivity providing customers a true luxury experience.